City Council
MEETING DATE: 11/30/2016
TITLE:
Title
2017 Palm Springs International Film Festival
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FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
Staff recommends the City Council approve an amendment to the FY2016-2017 budget in the amount of $20,275 for a Palm Springs International Film Festival sponsorship to bring a portion of the film festival to the Mary Pickford Theatre in Cathedral City. Staff further recommends the Council consider an additional budget amendment of $8,000 to provide sponsorships to three other community organizations.
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BACKGROUND:
Last year, the world renowned Palm Springs Film Festival utilized two screens at the Mary Pickford Theatre due to the auditorium at Palm Springs High School being renovated and under construction. The City provided in-kind support such as road closures, fire inspections, loading/unloading bus zones, and marketing. Over the film festival's 10 days, thousands of attendees came to downtown Cathedral City and discovered our great hospitality. At the conclusion of the film festival, the City received accolades from the film festival for our cooperation and ability to assist. Local restaurants and businesses also received increased revenue from the festival attendees.
DISCUSSION:
Although the Palm Springs High School Auditorium is now open and renovated, the Palm Springs Film Festival continues to grow and is seeking to utilize five screens at the Mary Pickford Theatre in downtown. Their interest stems from the wonderful experience festival attendees had last year and the fact that the Mary Pickford has made significant improvements including new seating.
At the October 26th City Council meeting, staff presented three options on how the City could sponsor the 2017 Palm Springs International Film Festival. Council reviewed those options and provided guidance to staff to continue negotiating a final sponsorship. Staff has since negotiated and exe...
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