City Council
MEETING DATE: 8/10/2016
TITLE:
Title
35th Anniversary Banner Program on East Palm Canyon Drive
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FROM:
Chris Parman, Communications / Events Manager
RECOMMENDATION:
Recommendation
Staff will present a proposed 35th Anniversary Banner Program for East Palm Canyon Drive in Downtown Cathedral City for Council direction. The banner program is designed to increase awareness of our special anniversary year and help promote our local businesses and organizations that make living here great.
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BACKGROUND:
The incorporation of Cathedral City occurred on November 16, 1981. The City will hold a 35th Anniversary Celebration during the weekend of November 18-20, 2016 featuring an Anniversary Gala Dinner and Jazz Concert, 35th Anniversary Parade on East Palm Canyon Drive (EPC), 35-Hot Air Balloon Glow, and a statue unveiling of the late Lalo Guerrero, the "Father of Chicano Music" and the namesake for the street on which City Hall resides, for what would have been his 100th birthday in December.
To promote our 35th Anniversary, the City has teamed with KMIR (NBC), Univision, Sunny 103.1 FM, Cathedral City Auto Center, Westin Mission Hills, VW of Palm Springs, and many more sponsors to bring this celebration to fruition. We have also created the "Desert Treasure Hunt" which is an eight week pre-anniversary event that actively engages the community with an opportunity to win a new car as a way to create greater awareness.
Additionally, the Community Development Department has taken steps to refurbish the light poles along EPC by cleaning, painting, and removing the faded banners of years past. The banners that honor our fallen heroes in the military are being relocated along Dinah Shore Drive and Date Palm Drive adjacent to Patriot Park where the annual Healing Field event takes place honoring those who gave the ultimate sacrifice to our nation.
Currently, there are 41 light poles along EPC between Date Palm Drive and Cathedral Ca...
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