City Council
MEETING DATE: 8/26/2015
TITLE:
Title
Citywide Sign Program Update
End
FROM:
Leisa Lukes, Economic Development Manager
RECOMMENDATION:
Recommendation
Staff recommends the City Council receive the presentation and provide direction to staff.
Body
BACKGROUND:
On June 22, 2015, staff presented to the City Council several options for unifying and consolidating the city's public signs, including entryway signs, wayfaring signs and downtown directory signs. The Council directed staff to obtain input on the proposed sign designs from the Planning Commission, Public Arts Commission, and the Parks and Community Events Commission. Their input has been received and will be presented for Council consideration.
DISCUSSION:
Wayfaring signs guide pedestrian and vehicular traffic to existing businesses and other points of interest throughout the city and as a result, serve as an economic generator for the city. There are three types of public signs that, due to their quantity and strategic placement throughout Cathedral City, would produce the greatest benefit from a uniform sign program. These include the city's entryway signs, vehicular wayfaring signs, and downtown pedestrian directory signs.
City staff has been working with the design team at Graphic Solutions, a well-established sign design firm specializing in identity and brand development, to develop a sign program for Cathedral City. The results of that effort are two design options that were presented to the City Council on June 22. Both options, the "Town Square" design and the "Palms" design, include standards for all three sign types (Attachments 1 and 2).
The Council concurred that standardizing the city's public signs through a Citywide sign program would benefit the community by improving the city's overall appearance and provide residents and visitors with readily identifiable information in a recognizable format. The design options were f...
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