Planning Commission
MEETING DATE: 11/2/2016
Title
TITLE: Economic Development Update
STAFF: Curt Watts, Economic Development Director
End
RECOMMENDATION:
Recommendation
This item is presented for information and discussion only.
Body
BACKGROUND:
The overall goal of economic development is to create a healthy economy for the community. According to the California Association for Local Economic Development (CALED), it is a concerted effort to influence the direction of private sector investment toward opportunities that can lead to sustained economic growth. Business attraction, retention and growth are impacted by economic development efforts undertaken by the city with the ultimate purpose of generating wealth to benefit the community, including the expansion of local job opportunities, and improving the overall quality of life for residents, including public amenities and convenient access to desired goods and services.
Toward those goals, the City of Cathedral City works on an ongoing basis to maintain and grow relationships with its local businesses, commercial real estate brokers, and the development community. The City also has a regular presence at regional and national conferences of the International Council of Shopping Centers ("ICSC") where retail, hospitality, and development companies are represented. The City supports private sector investments in the community through special events, public infrastructure improvements, code enforcement, police & fire services, business outreach and broad involvement in the community's overall activities. Therefore, all City employees, by virtue of their respective job duties, play an important role in local economic development.
This report provides a brief update on recent advancements in private sector development within the City, as well as public works projects which support overall economic development. In addition, a SWOT Analysis has been prepared summarizing the City's Strengths, Wea...
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