City Council
MEETING DATE: 10/28/2015
TITLE:
Title
Summary of IMS 5
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FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
This is only a summary of IMS 5 (2015) and requires no formal action.
Body
BACKGROUND:
In 2011, the City Council approved a sponsorship with AEU Media to produce the Interfusion Music Summit (IMS) with a first right of refusal for 5 years. The City sponsored IMS at $20,000 per year. On November 13, 2013, the City Council approved a $30,000 sponsorship for the 2014 event leaving just a $10,000 sponsorship for the final contract year of 2015.
DISCUSSION:
IMS held its educational summit on the Electronic Dance Music (EDM) industry to its conference goers on Friday, October 9th from 2 pm - 5 pm inside the City Council Chambers. About 60 people attended the summit inside the Chambers while others could view it online as it was broadcasted on several internet channels. From 7 pm - 10 pm, IMS held a VIP Party in the Chamber Council featuring Dance Diva Pepper Mashay and several known DJs attending the event. An estimated 60 people attended the VIP Party.
IMS 5 attempted to boost attendance of previous years by creating a Rave event on Saturday evening entitled, "RISE". It took place in the Paseo and Civic Center area of City Hall from 4 pm to 2 am. Those who registered with the summit were able to perform as the DJ for an allotted amount of time while the public was invited to listen, dance, and enjoy food/beverages provided by several vendors.
Although the organizers created a party atmosphere, attendance was extremely low. The target audience for the event was 16 years old to those in their early thirties. The event should have garnered a bigger audience starting at 10 pm through 2 am, but it never manifested. No more than 50 people were in attendance at any given time from 4 pm to 11 pm. After 11 pm, the attendance dropped below 20 people.
No activity occurred on Sunday, October 11th after 2 am.
FISCAL IMPACT:
Over the past 5 years, the City has sponsored IMS for a grand total of $100,000. This past year, the fiscal impact was $10,000.
ATTACHMENTS:
None.