City Council
MEETING DATE: 11/30/2016
TITLE:
Title
2017 Palm Springs International Film Festival
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FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
Staff recommends the City Council approve an amendment to the FY2016-2017 budget in the amount of $20,275 for a Palm Springs International Film Festival sponsorship to bring a portion of the film festival to the Mary Pickford Theatre in Cathedral City. Staff further recommends the Council consider an additional budget amendment of $8,000 to provide sponsorships to three other community organizations.
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BACKGROUND:
Last year, the world renowned Palm Springs Film Festival utilized two screens at the Mary Pickford Theatre due to the auditorium at Palm Springs High School being renovated and under construction. The City provided in-kind support such as road closures, fire inspections, loading/unloading bus zones, and marketing. Over the film festival's 10 days, thousands of attendees came to downtown Cathedral City and discovered our great hospitality. At the conclusion of the film festival, the City received accolades from the film festival for our cooperation and ability to assist. Local restaurants and businesses also received increased revenue from the festival attendees.
DISCUSSION:
Although the Palm Springs High School Auditorium is now open and renovated, the Palm Springs Film Festival continues to grow and is seeking to utilize five screens at the Mary Pickford Theatre in downtown. Their interest stems from the wonderful experience festival attendees had last year and the fact that the Mary Pickford has made significant improvements including new seating.
At the October 26th City Council meeting, staff presented three options on how the City could sponsor the 2017 Palm Springs International Film Festival. Council reviewed those options and provided guidance to staff to continue negotiating a final sponsorship. Staff has since negotiated and executed an agreement with the film festival.
In addition to the budget amendment to sponsor the Palm Springs International Film Festival, Mayor Henry has requested that Council consider three additional one-time sponsorships as follow:
1. $5,000 for the Palm Springs Air Museum gala honoring the Tuskegee Airmen. The City provided a sponsorship last year. In addition to recognition in all materials published and distributed at the event the City will receive a table at the event and a fly-over at a City event by one of their aircraft.
2. $2,000 for the Coachella Valley Symphony. The City provided a sponsorship last year. In addition to recognition in the program the City will receive two tickets to each of their concerts.
3. $1,000 for the Cathedral City Historical Society. The City provided support earlier this fall through individual Council contributions. The funds are to help cover the costs associated with the public exhibit in the Art Gallery, which has been extended through December.
In the future these groups will need to go through the budgeted Community Assistance Program, which will accept and consider applications for support in the February-March time frame for the FY17-18 budget.
FISCAL IMPACT:
Cathedral City will receive the Film Festival's Platinum Level sponsorship valued at $25,000 in exchange for providing several in-kind benefits to the festival similar to last year and paying the Mary Pickford Theatre rental fee of $20,275 directly to D'Place Entertainment. The sponsorship requires a budget amendment. The three additional sponsorships require an additional budget amendment of $8,000.
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