City Council
MEETING DATE: 7/11/2018
TITLE:
Title
Public Arts Commission Funding for Snow Fest Murals
End
FROM:
Chris Parman, Communications / Events Manager
RECOMMENDATION:
Recommendation
Staff recommends the City Council approve the Public Arts Commission's recommendation of funding the art murals for Snow Fest in the amount of $13,000.00.
Body
BACKGROUND:
North Pole Village at Snow Fest was approved by the City Council to offer residents and visitors an opportunity to celebrate the spirit of the holidays. The main feature of the Snow Fest event is the creation of a Hollywood-style movie set on Avenida Lalo Guerrero called “North Pole Village” - a main street of the North Pole.
The North Pole Village will consist of 12 painted store fronts to include a Santa Parlor, Grinch House, Elf Workshop, Gum Drop Factory, Gingerbread House, Beverage House, Post Office, Bakery, Reindeer Station, Library, and two other structures pending sponsorships. These structures would also be lit at night with holiday lights to compliment the City’s holiday lighting at City Hall and through Town Square Park. After Snow Fest on Saturday, December 8th, the lit store fronts would continue to be a static display until January 2, 2019. Afterwards, the store fronts would be folded down and stored in the Special Events storage area to be used in subsequent years.
DISCUSSION:
On June 11, 2018, the Public Arts Commission unanimously approved a motion to sponsor the North Pole Village at Snow Fest in the amount of $13,000 for artist(s) design and painting, along with construction of the 12 blank store fronts and signs.
The sponsorship will assist the artistic aspect of the event, the painting of the store fronts. This would be conducted by local artist(s) in coordination with high school students to learn mural painting and design.
The painted murals will be placed on the store fronts and used annually for the holiday event.
Since the amount of funding exceeds $2,500, the Public Arts Commission must receive final approval by the City Council.
FISCAL IMPACT:
The mural sponsorship for Snow Fest from the Public Arts Commission in the amount of $13,000 would come out of the Pubic Arts Fund 2018-2019, with an approximate fund balance of $200,000. The Public Arts Fund is generated through a 1% fee collected from developers in order to acquire and install public art.
ATTACHMENTS:
None.