City Council
MEETING DATE: 6/14/2017
TITLE:
Title
Banner Program for East Palm Canyon Drive
End
FROM:
Chris Parman, Communications / Events Manager
RECOMMENDATION:
Recommendation
Staff will present a proposed Banner Program for East Palm Canyon Drive in Downtown Cathedral City for Council direction. The banner program is designed to increase the attractiveness of our downtown and help promote our local businesses and organizations that make living here great.
Body
BACKGROUND:
Last year, Council authorized the 35th Anniversary Banner program that utilized the City's orange logo color as a backdrop for the 82 banner slots in downtown. The vivid orange banner added color to our downtown landscape and created an artistic way of promoting our 35th anniversary, local businesses and organizations to the 35,000 automobiles that travel EPC each day. Thirty-two businesses and organizations signed up for the banner program and the program generated nearly $15,000 and netted $2,600 to be placed towards offsetting city event expenses. The banner program also paid for the banners that did not sell between Date Palm Drive to Cathedral Canyon Drive. The current banners will remain up until October 31, 2017.
DISCUSSION:
Popularity for the banner program continues as I have received requests for banners from three additional business this past few weeks. The banners add a burst of color and city pride in our downtown. Businesses like the ability to have a banner, and when space is available, to have their logos appear on a rotating basis on the new electronic sign adjacent to the Festival Lawn as being a sponsor of the banner program.
Attached are two designs that Kevin Lockwood and I have designed that we seek Council's input on which one to use. If approved, the new banners would replace the 35th Anniversary banners this fall, but no later than November 1, 2017.
FISCAL IMPACT:
In previous years, the Community Development Department was expected to refurbish the banners at a cost to the City. With the new banner program, the City would reach out to local businesses and organizations who are interested in sponsoring a banner (double sided). Sponsorships will cost $500 per banner or a little cheaper if someone purchases multiple banners. If all 82 banners are sponsored, the program would provide colorful banners for our downtown and raise more than $40,000 in revenue and could net revenue to offset the cost of community events.
ATTACHMENTS:
Schematics of the two banner options.