City Council
MEETING DATE: 10/11/2017
TITLE:
Title
Consider Conducting an Opinion Research Survey
End
FROM:
Tami E. Scott
RECOMMENDATION:
Recommendation
Consider conducting an Opinion Research Survey, by Fairbank, Maslin, Maullin, Metz & Associates (FM3) relative to the continuation of the Safe and Sane Fireworks program and to determine community sentiment about a Sugar-Sweetened Beverage Tax
Body
BACKGROUND:
Staff was directed to meet with a Council subcommittee to discuss options available to complete an Opinion Research Survey to the community on several topics. During the subcommittee meeting with FM3, the scope of the research survey was narrowed to two topics, (1) the continuation of the Safe and Sane Fireworks program and (2) to determine community sentiment about a Sugar-Sweetened Beverage Tax.
DISCUSSION:
To provide the City with reliable information about the viability of a potential sugar-sweetened beverage tax measure and other relevant issues, such as the public's perception of and level of support for the "Safe and Sane" fireworks program, FM3 proposes to conduct a survey of 400 Cathedral City registered voters in English and Spanish who are likely to participate in the November 2018 general election. The survey's length, which is estimated to be 20-22 minutes, has been proposed in a way to provide outcomes on these two issues. Consistent with FM3's most recent research (May 2016) for the City, this survey would utilize dual mode (telephone and internet) interviewing methodology to provide Cathedral City voters with great flexibility and ample opportunity to participate in the research.
A survey of several questions would be developed and conducted to determine the communities position on the continuation of the Safe & Sane Fireworks program and their position of a Sugar-Sweetened Beverage tax. The outcome of the survey would help with the following: Are voters aware of the city's current policy of allowing Safe & San...
Click here for full text