City Council
MEETING DATE: 6/29/2016
TITLE:
Title
West Coast Artists Art Festival
End
FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
Staff recommends the approval of SUP#16-010 to allow for the West Coast Artists Art Festival on January 21 - 22, 2017.
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BACKGROUND:
West Coast Artists' held their Art Festival in Cathedral City three times in 2016 to much fanfare from the community. The Art Festival stood on its own in January and then returned during the Cathedral City Hot Air Balloon Festival and Cathedral City LGBT Days. The shows are high quality and attract visitors from throughout the Coachella Valley.
West Coast plans to hold the festival on January 21st and 22nd of 2017 from 10 am to 5 pm both days at the Festival Lawn in Downtown Cathedral City. The organizers begin to set-up the artists' tents on Friday, January 20th. The show attracts up to 75 booths and 3 or 4 food vendors, possibly a wine taster, and acoustic entertainment with no amplification or stages. The show promoters provide their own security, portable toilets, hand wash stations, and trash removal.
The city provides two light stands to allow the artists to set-up on the evening of Friday, January 20th and for added security measures on the evenings of January 21st and 22nd. The lights shine down on the Festival Lawn. We also provide space a week in advance for their promotional banners as well as other marketing mediums. The City assists in their placement of tents to avoid staking into the lawn's irrigation system.
DISCUSSION:
West Coast Artists' produce high quality art shows that attract visitors from throughout the Coachella Valley and help drive traffic to our local restaurants, businesses and entertainment facilities. They are also planning to be part of the Cathedral City 35th Anniversary Celebration and Balloon Festival in November 2016. For this applications, they have paid the application fee and will provide an upd...
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