City Council
MEETING DATE: 3/9/2016
TITLE:
Title
Professional Services Contract with FM3 to conduct an Opinion Research Poll
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FROM:
Tami Scott, Administrative Services Director
RECOMMENDATION:
Recommendation
Staff recommends the City Council authorize the City Manager to execute a Professional Services Agreement with FM3 (Fairbank, Maslin, Metz & Associates) to provide opinion research services regarding whether to place a City Charter before the voters of Cathedral City.
Body
BACKGROUND:
The City Council has been discussing in public meetings the process and possibility of moving from a General Law City to a Charter City and what those changes may look like.
DISCUSSION:
At the February 24, 2016 Council Meeting, Council directed the City Manager to bring back to them for consideration of moving forward with Fairbank, Maslin, Metz & Associates aka "FM3" the request for FM3 to conduct a public opinion research pole on what the voters of Cathedral City might like to see in a Charter City and if they agreed with the direction the City Council was considering.
To provide the City Council with the information necessary to make informed decisions, FM3 would conduct a survey of 400 Cathedral City registered voters wo are likely to participate in the November 2016 general election using innovative dual mode (telephone and internet) survey methodology. Although the design of the survey questionnaire itself would be conducted in close coordination with the City, we envision the final survey would address some of the following issues:
?Do voters feel that Cathedral City is headed in the right direction, or off on the wrong track?
?What are voters' perceptions of City government, its management practices and the quality of service it provides?
?How do voters respond to various potential ballot label language options for the charter measure?
?Do voters want their City government to have greater authority than it has now? If so, in what specific...
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