City Council
MEETING DATE: 6/22/2015
TITLE:
Title
Citywide Sign Program
End
FROM:
Leisa Lukes, Economic Development Manager
RECOMMENDATION:
Recommendation
Receive presentation and provide direction to staff.
Body
BACKGROUND:
Various public signs are located throughout the city to identify its entryways, direct traffic to points of interest, and provide other key information. The signs exist with limited consistency in design, graphics, and color standards, thus leaving the City with a lack of continuity in its messaging and image. Removing unnecessary signs and standardizing entryway and wayfaring signs is one means of continuing to improve the overall appearance of the city and to provide residents and visitors with readily visible information in a recognizable format.
DISCUSSION:
There are three types of public signs that, due to their quantity and strategic placement throughout the Cathedal City, would provide the most benefit by incorporating a uniform image. These include city entryway identification signs, wayfaring signs (vehicular and pedestrian), and downtown directory signs.
To evaluate potential sign options and priorities, a team comprised of City staff from the Community Development Department and the Office of the City Manager (Communications and Economic Development) was formed. Graphic Solutions, a sign design firm established in 1970 and specializing in identity and brand development, was contracted to assist in this effort.
Two design options are being presented for your consideration and discussion. Option 1 is entitled "Town Square" and reflects the design characteristics of the light fixtures and bollards located within the core of the City's Downtown. The second option, "Palms", is characterized by the sweeping elements and colors reflective of the many palm trees located throughout the city. Both style options are shown on Attachments 1 through 3 to reflect three sign types: (1) C...
Click here for full text