City Council
MEETING DATE: 2/25/2015
TITLE:
Title
Cathedral City Hot Air Balloon Festival
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FROM:
Chris Parman, Communications / Events Manager
RECOMMENDATION:
Recommendation
Council will receive a summary report on the 2015 Cathedral City Hot Air Balloon Festival
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BACKGROUND:
The City Council approved Special Use Permit #14-032 on October 8th authorizing the Cathedral City Hot Air Balloon Festival to take place on Valentine's Day Weekend 2015.
DISCUSSION:
More than 7,000 people enjoyed the inaugural Cathedral City Hot Air Balloon Festival on Valentine's Day Weekend. 2,000 attendees came on Saturday Day to enjoy hot air balloon rides from 7 am to 11:30 am, gourmet food trucks, weddings and proposals, wedding singer competition, Kid Zone with bouncy houses and face painters, Theater Square Market vendors, and vintage VW Bus displays.
On Saturday night, 4,000 people came to the evening activities including the Sunset Wine Dinner, LIVE Bands, beer & wine garden, gourmet food trucks, the beautiful and free Balloon Glow, and the free outdoor Disney movie, "Up".
Sunday, another 1,000 plus people came for the hot air balloon rides from 7 am to 11 am, the pancake breakfast sponsored by Applebee's, gourmet food trucks and the Theater Square Market.
FISCAL IMPACT:
The Balloon Festival received major sponsorship from KMIR (NBC) & KPSE (myTV), Crush 103.9 and The Eagle 106.9 (Desert Radio Group), and In-Kind sponsorships from L&G Desert Store & Amerigas (propane for balloons - valued at $2500), LaQuinta Brewing Company, Palm Springs Weddings, and the Wine Warehouse.
We also had a great number of volunteers from our Rotaries, Cathedral City and Rancho Mirage high school students, and a lengthy list of very supportive residents living in our great city!
The numbers are still being adjusted, but Cathedral City spent an estimated $23,000.00 plus in-kind services on the hot air balloon festival utilizing "Mark...
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