City Council
MEETING DATE: 1/12/2015
TITLE:
Title
Special Use Permit - Theatre Square Market
End
FROM:
Chris Parman, Communications / Events Manager
RECOMMENDATION:
Recommendation
Staff recommends that the City Council amend Special Use Permit #14-028 to expand the number of days for an outdoor market.
Body
BACKGROUND:
The Cathedral City Farmers' Market was approved under Special Use Permit #14-028 to operate every Sunday from October to May in downtown Cathedral City. Over the past few months, the attendance of the farmers' market has improved during the First Sunday's Gourmet Food Truck Fare and dwindled on other days.
DISCUSSION:
It is my proposal to merge the farmers' market and the gourmet food truck event together and build upon the combined success to create the new "Theatre Square Market" on Saturdays and Sundays from 9 am to 3 pm through May. It would offer booths selling items currently at the farmers' market, but also expand the categories to outdoor/patio, household goods, clothing, accessories, sporting equipment, and other items that are available at nearby street fairs.
The name change lets consumers know that the market provides other items for sale other than produce. It also benefits and attracts additional gourmet food trucks by allowing additional times to operate as most drive to Cathedral City from Orange and Los Angeles counties. Cathedral City could have food trucks every Saturday and Sunday in downtown.
The name, "Theatre Square Market" was chosen, after much deliberation, due to the market's distinctive location situated between the well-known Mary Pickford Theatre and the Desert Cinemas UltraMAX Theatre. The name also caters to an audience beyond Cathedral City to appeal to residents in Palm Springs and Rancho Mirage. It also reinforces the knowledge that Cathedral City has a distinct theatre area in its downtown.
The new Festival Lawn also offers a new space to provide the mar...
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