City Council
MEETING DATE: 11/12/2014
TITLE:
Title
Interfusion Music Summit 2014 Recap
End
FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
This item is presented for Council discussion and direction to staff.
Body
BACKGROUND:
On October 10 - 12, 2014, PNN Media hosted its 4th Annual Interfusion Music Summit in City Hall and Town Square. The City of Cathedral City has a 5-year Right of First Refusal agreement for 5 total years, ending in 2015. The City's sponsorship has been $20,000 per year. On November 13, 2013, Council approved advancing PNN Media $10,000 from the 2015 sponsorship to the 2014 sponsorship in an effort to boost attendance, realizing that PNN Media could get other sponsors to backfill the advance payment from the City in 2015. Therefore, PNN Media received $30,000 in cash sponsorship for 2014.
DISCUSSION:
Attendance for 2014 dipped below 2013's attendance of 1081. The organizers estimate 900 attendees for 2014, but I attended the event on Friday and Sunday, and at different intervals on Saturday, and I would estimate the total attendance at 350. The Desert Sun reported Saturday afternoon's attendance in the "dozens". At no time, did I ever see a crowd larger than 100. Most daily attendees were the same people who were at the summit to perform.
This year's music summit focused on Electronic Dance Music / DJ format. It is a popular format and extremely trendy with the late teen and 20s age groups. PNN Media maxed out the capacity for the summit attendees / performers. Each summit attendee / performer is allotted at least a 20-minute session to perform during the summit. The general public is invited at no cost to watch the performances in Town Square from 11 am to 9 pm.
The Positives:
1. PNN Media is very organized and ran the summit according to the plan.
2. Friday's workshops were held in the Council Chambers for the first time which accommodated al...
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