City Council
MEETING DATE: 7/22/2015
TITLE:
Title
West Coast Artists' Art Festival
End
FROM:
Chris Parman, Communications/Events Manager
RECOMMENDATION:
Recommendation
Approve SUP#15-018 to allow for the West Coast Artists' Art Festival on January 9 - 10, 2016.
Body
BACKGROUND:
West Coast Artists' held the "Art Affaire at Town Square" event in Cathedral City twice in 2015 to much fanfare in the community. Their art shows are high quality and attract visitors from throughout the Coachella Valley.
West Coast plans to hold the festival on January 9th and 10th of 2016 from 10 am to 4pm both days at the Festival Lawn in Downtown Cathedral City. The organizers begin to set-up the artists' tents on Friday, January 8th. The show attracts up to 75 booths and 3 or 4 food vendors, possibly a wine taster, and acoustic entertainment with no amplification or stages. The show promoters provide their own security, portable toilets, hand wash stations, and trash removal.
The city provides two light stands to allow the artists to set-up on the evening of Friday, January 8th and for added security measures on the evenings of January 9th and 10th. The lights shine down on the Festival Lawn. We also provide space a week in advance for their promotional banners as well as other marketing mediums. The City assists in their placement of tents to avoid staking into the lawn's irrigation system.
DISCUSSION:
West Coast Artists' produce high quality art shows that attract visitors from throughout the Coachella Valley and help drive traffic to our local restaurants, businesses and entertainment facilities. They are also planning to be part of the Cathedral City Hot Air Balloon Festival on Valentine's Day Weekend in February. They have paid the application fee and will provide an updated Certificate of Insurance prior to the festival date.
FISCAL IMPACT:
Standard set-up and oversight of the event will be required but is in the...
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